Novaland Group
A loyalty and rewards programme for one of Vietnam's largest real estate groups, taken from an internal points scheme to a consumer app its members actually open.
- Client
- Novaland Group
- Sector
- Real estate · HOSE listed
- Scope
- Mobile app · Loyalty platform
- Status
- Shipped
Novaland runs hospitality, entertainment and residential brands that each had their own idea of what a member was. Points earned in one place could not be spent in another, and the group had no single view of who its best customers were.
The job was one programme across all of them: a tier a member can see themselves moving up, offers worth opening the app for, and a redemption flow short enough to finish standing at a counter.
The member-facing app and the platform underneath it.
Discovery before specification
Before a feature was specced we watched people do the job it replaces. The spec usually changes after that, and it is cheaper to change it then.
A shared channel, not an account manager
The client had a channel with the engineers writing the code, and a standing invitation to the morning standup.
Something on staging every week
Work was judged by using it rather than by reading a percentage. Two-week plans, re-planned on Fridays, so a wrong assumption cost a sprint instead of a quarter.
Reviewed, tested, handed over
Every change was read by a second engineer before it merged. Tests, a README and a recorded walkthrough came with the handover.